Guardrails for Generative AI: Why a CTO Must Go Beyond PDPA to Protect Both Consumers and the Company

As a CTO, one of my mandates is to make money for the company from technology—no question about that. But the idea of Delta Airlines using AI for real-time pricing genuinely concerns me—not because it’s illegal, but because it treads dangerously close to exploiting consumer behavior.

https://medium.com/@alexpongpech/guardrails-for-generative-ai-why-a-cto-must-go-beyond-pdpa-to-protect-both-consumers-and-the-15c738693def