Why the heck is our new technical investment is not paying off?? Whose fault is it?

Our competitors are using Gen AI. We need to do the same. But we will make it even grander: We will be using Gen AI in ALL OF OUR BUSINESSES. Our New CTO, why don’t you go forth and make it happen?

Unable to find a better reply and without a new job lining up, the new CTO started looking around the office. Ummm, a good day to find me a new GOAT.


Ensuring that new technical investments yield a positive Return on Investment (ROI) requires a comprehensive and disciplined approach.

1. Thorough Research and Analysis:

  • Market Research: Conduct in-depth research to understand market needs, trends, and potential gaps that your technical investment can address.
  • Competitive Analysis: Analyze competitors’ offerings and strategies to identify opportunities for differentiation and improvement.

2. Feasibility Study:

  • Cost-Benefit Analysis: Evaluate the projected costs against the anticipated benefits. Include both direct and indirect costs.
  • Risk Assessment: Identify potential risks and develop mitigation strategies.

3. Clear Objectives and Metrics:

  • Define Goals: Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for the investment.
  • KPIs: Establish Key Performance Indicators (KPIs) to track progress and success. Common KPIs include ROI, payback period, net present value (NPV), and internal rate of return (IRR).

4. Detailed Planning:

  • Roadmap: Develop a detailed implementation roadmap with timelines, milestones, and deliverables.
  • Resource Allocation: Ensure appropriate allocation of resources (financial, human, technological).

5. Agile Implementation:

  • Phased Approach: Implement the investment in phases, allowing for adjustments based on feedback and performance.
  • Pilot Testing: Conduct pilot tests or small-scale implementations to validate assumptions and refine strategies before full-scale deployment.

6. Technology Integration:

  • Seamless Integration: Ensure that the new technology integrates seamlessly with existing systems and processes.
  • Training: Provide comprehensive training for users to maximize the effectiveness of the new technology.

7. Continuous Monitoring and Adjustment:

  • Regular Reviews: Conduct regular performance reviews to assess progress against goals and KPIs.
  • Feedback Loop: Establish a feedback loop to gather input from stakeholders and make necessary adjustments.
  • Data-Driven Decisions: Use real-time data and analytics to inform decision-making and optimize strategies.

8. Stakeholder Engagement:

  • Communication: Maintain clear and consistent communication with all stakeholders throughout the implementation process.
  • Involvement: Involve key stakeholders in decision-making to ensure buy-in and support.

9. Risk Management:

  • Contingency Planning: Develop contingency plans to address potential challenges or setbacks.
  • Diversification: Avoid over-reliance on a single investment by diversifying the investment portfolio.

10. Post-Implementation Review:

  • Evaluation: Conduct a thorough post-implementation review to assess the success of the investment.
  • Lessons Learned: Document lessons learned and best practices to inform future investments.

11. Scalability:

  • Scalable Solutions: Ensure that the technical investment is scalable to accommodate future growth and changing needs.
  • Future-Proofing: Consider future technological advancements and market trends to keep the investment relevant.

12. Financial Management:

  • Budget Adherence: Monitor and control costs to stay within budget.
  • ROI Tracking: Continuously track ROI to ensure the investment is delivering the expected financial returns.

By following these steps, your organizations can increase the likelihood of achieving a positive ROI on new technical investments, ensuring that they not only meet current needs but also provide sustainable value over time. Most importantly, a GOAT’s life is safe.